In January 2009, Time For Change launched a groundbreaking campaign across England to challenge attitudes and change behaviour around mental health problems. This included national advertising on TV, in the press and magazines, online and in pubs. Since then they have had a second burst of advertising activity during July and August, including the launch of two new online films, as well as taking the anti-stigma message out on the road during September and October visiting towns and cities across England with their own Roadshow.

The programme of 35 projects is led by Mind, and Rethink (Mental Health Media have now merged to become part of Mind). It is funded with £16m from the Big Lottery Fund and £4m from Comic Relief, and evaluated by the Institute of Psychiatry at King's College, London.

The programme is backed by international evidence on what works, and has at its heart people with direct experience of mental health problems.

It will include:

• Local community projects
• A national high-profile campaign
• A mass-participation physical activity week
• Legal test cases
• Training for student doctors and teachers
• A network of grassroots activists combating discrimination

You can make your very own pledge to end Mental Health discrimination on the Time To Change website.

Reference: Time To Change